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International Marketing Strategy Proposal of Selected Events for Selected Contributory Organization of the City of Brno
Tatarová, Barbora ; Moserová, Veronika (referee) ; Chlebovský, Vít (advisor)
This thesis deals with the proposed marketing strategy of selected events for the contributory organization, TIC BRNO and provides recommendations for the organization. The first section describes the individual goals of the work. The theoretical section briefly outlines the basic terminology necessary for understanding the topic. This section is devoted to marketing, international marketing, marketing strategy and destination marketing. The majority of the theoretical section concentrates on digital marketing, social marketing and marketing mix. The analytical section analyzes the current state of the contributory organization and selected events. The practical section mainly contains the interpretation of the marketing strategy proposal for the visibility of selected events abroad in order to attract new foreign tourists.
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Reservoirs - Brno, Zluty kopec (Yellow hill)
Goncharenko, Anna ; Stýblo, Jakub (referee) ; Nový, Vítězslav (advisor)
The diploma thesis deals with the creation of a design for a new building of the center of contemporary art and architecture and the use of existing reservoirs on Yellow Hill in Brno with the possibility of changing their original function. The work deals with the possibilities of processing the original terrain and the connection of the proposed new buildings to existing reservoirs. Architecturally, it explores the possibilities of designing new buildings contextually with the current architectural expression of the surrounding buildings and past architecture. The current situation is that a beautiful architectural and engineering monument, such as the reservoirs on Yellow Hill, is practically closed to the eyes of ordinary people. Only one of the three reservoirs is open to visit - the oldest brick reservoir built in 1872. The main goal of my work was therefore to make the reservoir area accessible to the public and to give people the opportunity to visit all three reservoirs. To this end, it was necessary to design entrance pavilions and safe entrances to the reservoirs and to fill the reservoirs with a new function, because the reservoirs were terminated in 1997, when they were disconnected from the water supply network.
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Návrh strategie společenské odpovědnosti pro Turistické informační centrum v Brně
Konečná, Julie
Konečná, J. CSR strategy for the Tourist Information Centre in Brno. Bachelor thesis. Brno: Mendel University, 2023. This Bachelor thesis deals with the topic of corporate social responsibility. Its aim was to design an appropriate socially responsible strategy for the municipal contribution organization TIC BRNO. The work is divided into a theoretical and practical part. The theoretical part is based on domestic and foreign literature. The practical part is based on a qualitative data collection, carried out in the form of a structured interview with a representative of TIC BRNO. Based on the information gathered, the CSR strategy was formulated together with particular step of implementation that will help TIC BRNO to improve awareness of social responsibility in the organization and increase the level of engagement in this area.
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Reservoirs - Brno, Zluty kopec (Yellow hill)
Goncharenko, Anna ; Stýblo, Jakub (referee) ; Nový, Vítězslav (advisor)
The diploma thesis deals with the creation of a design for a new building of the center of contemporary art and architecture and the use of existing reservoirs on Yellow Hill in Brno with the possibility of changing their original function. The work deals with the possibilities of processing the original terrain and the connection of the proposed new buildings to existing reservoirs. Architecturally, it explores the possibilities of designing new buildings contextually with the current architectural expression of the surrounding buildings and past architecture. The current situation is that a beautiful architectural and engineering monument, such as the reservoirs on Yellow Hill, is practically closed to the eyes of ordinary people. Only one of the three reservoirs is open to visit - the oldest brick reservoir built in 1872. The main goal of my work was therefore to make the reservoir area accessible to the public and to give people the opportunity to visit all three reservoirs. To this end, it was necessary to design entrance pavilions and safe entrances to the reservoirs and to fill the reservoirs with a new function, because the reservoirs were terminated in 1997, when they were disconnected from the water supply network.
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International Marketing Strategy Proposal of Selected Events for Selected Contributory Organization of the City of Brno
Tatarová, Barbora ; Moserová, Veronika (referee) ; Chlebovský, Vít (advisor)
This thesis deals with the proposed marketing strategy of selected events for the contributory organization, TIC BRNO and provides recommendations for the organization. The first section describes the individual goals of the work. The theoretical section briefly outlines the basic terminology necessary for understanding the topic. This section is devoted to marketing, international marketing, marketing strategy and destination marketing. The majority of the theoretical section concentrates on digital marketing, social marketing and marketing mix. The analytical section analyzes the current state of the contributory organization and selected events. The practical section mainly contains the interpretation of the marketing strategy proposal for the visibility of selected events abroad in order to attract new foreign tourists.
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